Opertray Division

Opertray Division, a specialized unit in the advanced technology solutions sector, aimed to present an online showcase of their strategy to enhance site performance and increase sales while effectively leveraging their existing customer base.

Challenge

To avoid over-targeting existing visitors while expanding Opertray Division’s visibility among new potential clients.

Solution

A strategically designed digital media solution was implemented to analyze user behavior and engagement patterns. Visitors were retargeted with personalized content based on the solutions they explored most and spent the most time viewing. Simultaneously, a contextual campaign was launched to attract new audiences by promoting Opertray Division’s most востребованные  and relevant offerings. To maintain a balanced user experience, both daily and lifetime frequency caps were applied to control ad exposure and prevent fatigue.

Results

The campaign achieved a Click Through Rate (CTR) of 0.10%, generating a steady flow of new leads and conversions. In the first month of the campaign, the Cost Per Action (CPA) decreased by 19%, exceeding the client’s target. Overall, post-click revenue from both retargeting and prospecting campaigns resulted in a Return on Investment (ROI) of 270%, demonstrating strong performance.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”