Existernal ltd.

Existernal Ltd., an emerging player in the technology and data solutions industry, aimed to develop an online presentation of their strategy to enhance digital sales performance while maximizing the value of their existing customer base.

Challenge

To prevent excessive targeting of existing visitors while expanding Existernal Ltd.’s reach to new audiences.

Solution

A data-led digital media strategy was developed to segment users based on their behavior and engagement patterns. Returning visitors were retargeted with personalized content aligned to the services they interacted with most frequently. At the same time, a contextual campaign was introduced to attract new prospects by promoting Existernal Ltd.’s most relevant and in-demand solutions. Daily and lifetime frequency caps were also applied to each user to ensure controlled exposure and avoid ad fatigue.

Results

The campaign achieved a Click Through Rate (CTR) of 0.10%, contributing to an increase in new customer acquisitions. During the first month, the Cost Per Action (CPA) decreased by 21%, exceeding the client’s initial target. Overall, post-click revenue from both retargeting and prospecting efforts delivered a Return on Investment (ROI) of 265%, demonstrating strong campaign performance.

From The Client

“Existernal Ltd. has become a highly dependable partner for our organization. Their team integrates seamlessly with ours, offering prompt support and insightful solutions whenever needed. Their consistent level of service makes us feel confident and valued at all times.”