Coderama

Coderama, a dynamic provider in the software development and IT services industry, sought to create an online showcase of their strategy to boost digital engagement and drive sales while effectively leveraging their existing client base.

Challenge

To avoid overwhelming existing users with repetitive messaging while expanding Coderama’s reach to new potential clients.

Solution

A smart, behavior-driven digital strategy was introduced to segment audiences based on their interaction with Coderama’s services and platforms. Existing users were retargeted with tailored content aligned to the solutions they explored most, while a contextual acquisition campaign showcased Coderama’s most востребованные services to attract new prospects. Frequency caps—both daily and lifetime—were implemented to ensure controlled exposure and maintain a positive user experience.

Results

The campaign achieved a Click Through Rate (CTR) of 0.12%, leading to increased engagement and new business opportunities. In the first month, the Cost Per Action (CPA) decreased by 19%, exceeding initial benchmarks. Overall, the campaign delivered a Return on Investment (ROI) of 268%, reflecting strong performance across both retargeting and new audience acquisition efforts.

From The Client

“Coderama has proven to be a highly reliable partner, integrating seamlessly with our operations. Their responsiveness and technical expertise give us confidence that support is always within reach. They consistently deliver high-quality service that makes us feel like a priority.”